The Death of SEO - Really?

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Google makes Rich Medical Content into Knowledge Graph

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Google recently announced an update to its one of the important algorithm: Knowledge Graph , now provides an extensive collection of information to common medical queries for searches related to health issues. According to Google’s official blog , one in 20 Google searches are for health-related information , so they increased the search terms. So now, when we ask Google about common health conditions, the Knowledge Graph will throw up relevant medical facts. It will show common symptoms, treatments, the typical age groups it affects, whether it is critical and contagious. For some conditions, search results will show examples from licensed medical illustrators. Although it’s hard to predict the short-term impact of this update on health-related paid and organic search, the potential number of queries affected by this update could be very significant. Effect on patients Technology is being increasingly used by consumers to search for data on gadgets. In spite of all devic...
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Best Practices for SEO Copywriting in 2022

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The Right Word for Right Lead

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Are your marketing efforts worth the pain? Are you getting right leads? Have you understood your targeted audience? Are you using the right keywords to get the attention of your targeted audience? You are spending huge amount of money and time on marketing campaigns. Is it worth? Think…. Are you getting queries relevant to your business? Does your audience understand you and your business? It’s all about understanding the facts behind choosing the Right Word for Right Lead Step 1: Create your Persona Every content marketing strategy should begin with research and development of the target persona or profile of the person who needs your content and will engage with it. If you have already done that, then revisit it to ensure the research is still accurate. Every persona may have a different objective about their business. For B2C companies: • Who are your ideal customers? • What are their likes and dislikes? • What kind of content do they tend to engage with? • What is their lifes...
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