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Best Practices for SEO Copywriting in 2022

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In 2022,  the face of SEO copywriting has completely changed. Google is regularly updating its algorithm. Content writing now is all about writing compelling, engaging, useful, relevant and interesting content. Here are some best practices for SEO copywriting for 2022; all adhere to content creation and SEO guidelines: Write naturally: In 2022, SEO copywriting referred to quality – write for humans and optimize for search engines or crawlers. Nobody, not even the robot, wants to read keyword stuffed content. Google prefers natural content. So focus on your target audience, what they want and write in a manner that can be easily find by robots. Engage your audience: Start with a magnetic headline that will attract wide audience. Engaging means you are attracting your readers. Once you’ve got their attention, you can keep them engaged with interesting information. Be relevant — relevancy is crucial to engaging your audience. So also writing to the point attracts the audience. Information
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The Right Word for Right Lead

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Are your marketing efforts worth the pain? Are you getting right leads? Have you understood your targeted audience? Are you using the right keywords to get the attention of your targeted audience? You are spending huge amount of money and time on marketing campaigns. Is it worth? Think…. Are you getting queries relevant to your business? Does your audience understand you and your business? It’s all about understanding the facts behind choosing the Right Word for Right Lead Step 1: Create your Persona Every content marketing strategy should begin with research and development of the target persona or profile of the person who needs your content and will engage with it. If you have already done that, then revisit it to ensure the research is still accurate. Every persona may have a different objective about their business. For B2C companies: • Who are your ideal customers? • What are their likes and dislikes? • What kind of content do they tend to engage with? • What is their lifes
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Prepare your AMP page for discovery and distribution: Pairing

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To establish that a non-AMP page and an AMP page should be treated as being "paired" together, we add information about the AMP page to the non-AMP page and vice versa, in the form of  <link>  tags in the  <head> . Add the following to the non-AMP page: < link rel = "amphtml" href = "https://www.example.com/url/to/amp/document.html" > And this to the AMP page: < link rel = "canonical" href = "https://www.example.com/url/to/full/document.html" > What if I only have one page? If you only have one page, and that page is an AMP page, you must still add the canonical link to it, which will then simply point to itself: < link rel = "canonical" href = "https://www.example.com/url/to/amp/document.html" >
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Google Analytics: Multiple tracking codes on web pages

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Looking to add a second Google Analytics tracking code to a page. Your first tracking code will be like: <script>   (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),   m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)   })(window,document,'script','//www.google-analytics.com/analytics.js','ga');   ga('send', 'pageview');  ga('create', 'UA-xxxxxxx-x', 'auto'); </script> The 2nd one would be a named tracker - ga('create', 'UA-12345678-6', 'auto'); ga('create', 'UA-123456-4', 'auto', 'myTracker'); ga('send', 'pageview'); ga('myTracker.send', 'pageview'); Final code will be <script>   (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=
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How To Stop Referrer Spam ?

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When we add filters in Google analytics. It filters the data, but the spam referrer still visits our website. The key to stopping referrer spam is to block it before it has a chance to register on your site as a referrer. The simplest way to do this is to add the following code to your .htaccess file . By adding the following code in your .htaccess file, you ca block SPAM.
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Google makes Rich Medical Content into Knowledge Graph

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Google recently announced an update to its one of the important algorithm: Knowledge Graph , now provides an extensive collection of information to common medical queries for searches related to health issues. According to Google’s official blog , one in 20 Google searches are for health-related information , so they increased the search terms. So now, when we ask Google about common health conditions, the Knowledge Graph will throw up relevant medical facts. It will show common symptoms, treatments, the typical age groups it affects, whether it is critical and contagious. For some conditions, search results will show examples from licensed medical illustrators. Although it’s hard to predict the short-term impact of this update on health-related paid and organic search, the potential number of queries affected by this update could be very significant. Effect on patients Technology is being increasingly used by consumers to search for data on gadgets. In spite of all devic
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Multilingual SEO - On-Page Optimization

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Actually, the on-page optimization is easy. Just place your search terms in all the right places. Of course, it is not quite that simple.  For instance, German nouns like to merge into incredible conglomerates. An example of where I ran into this was at this  http://www.dotcom-monitor.de  (Netzwerküberwachung) site: Two major search terms were Netzwerküberwachung and Netzwerk überwachung. The first, conglomerate word is actually correct, but people search in funny ways, and the search engines don't generally recognize partial words. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, Überwachungsservice für Webseiten, would read literally in English as "monitoringservice for websites". In other words, you might have to make the translator dance some fancy language steps to deliver a readable message that does not interfere with your search terms. M
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