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Best Practices for SEO Copywriting in 2022

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In 2022,  the face of SEO copywriting has completely changed. Google is regularly updating its algorithm. Content writing now is all about writing compelling, engaging, useful, relevant and interesting content. Here are some best practices for SEO copywriting for 2022; all adhere to content creation and SEO guidelines: Write naturally: In 2022, SEO copywriting referred to quality – write for humans and optimize for search engines or crawlers. Nobody, not even the robot, wants to read keyword stuffed content. Google prefers natural content. So focus on your target audience, what they want and write in a manner that can be easily find by robots. Engage your audience: Start with a magnetic headline that will attract wide audience. Engaging means you are attracting your readers. Once you’ve got their attention, you can keep them engaged with interesting information. Be relevant — relevancy is crucial to engaging your audience. So also writing to the point attracts the audience. Informa...
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Prepare your AMP page for discovery and distribution: Pairing

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To establish that a non-AMP page and an AMP page should be treated as being "paired" together, we add information about the AMP page to the non-AMP page and vice versa, in the form of  <link>  tags in the  <head> . Add the following to the non-AMP page: < link rel = "amphtml" href = "https://www.example.com/url/to/amp/document.html" > And this to the AMP page: < link rel = "canonical" href = "https://www.example.com/url/to/full/document.html" > What if I only have one page? If you only have one page, and that page is an AMP page, you must still add the canonical link to it, which will then simply point to itself: < link rel = "canonical" href = "https://www.example.com/url/to/amp/document.html" >
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Multilingual SEO - On-Page Optimization

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Actually, the on-page optimization is easy. Just place your search terms in all the right places. Of course, it is not quite that simple.  For instance, German nouns like to merge into incredible conglomerates. An example of where I ran into this was at this  http://www.dotcom-monitor.de  (Netzwerküberwachung) site: Two major search terms were Netzwerküberwachung and Netzwerk überwachung. The first, conglomerate word is actually correct, but people search in funny ways, and the search engines don't generally recognize partial words. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, Überwachungsservice für Webseiten, would read literally in English as "monitoringservice for websites". In other words, you might have to make the translator dance some fancy language steps to deliver a readable message that does not interfere with your search terms. M...
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