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Showing posts from September, 2022

Best Practices for SEO Copywriting in 2022

In 2022,  the face of SEO copywriting has completely changed. Google is regularly updating its algorithm. Content writing now is all about writing compelling, engaging, useful, relevant and interesting content. Here are some best practices for SEO copywriting for 2022; all adhere to content creation and SEO guidelines: Write naturally: In 2022, SEO copywriting referred to quality – write for humans and optimize for search engines or crawlers. Nobody, not even the robot, wants to read keyword stuffed content. Google prefers natural content. So focus on your target audience, what they want and write in a manner that can be easily find by robots. Engage your audience: Start with a magnetic headline that will attract wide audience. Engaging means you are attracting your readers. Once you’ve got their attention, you can keep them engaged with interesting information. Be relevant — relevancy is crucial to engaging your audience. So also writing to the point attracts the audience. Information

The Right Word for Right Lead

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Are your marketing efforts worth the pain? Are you getting right leads? Have you understood your targeted audience? Are you using the right keywords to get the attention of your targeted audience? You are spending huge amount of money and time on marketing campaigns. Is it worth? Think…. Are you getting queries relevant to your business? Does your audience understand you and your business? It’s all about understanding the facts behind choosing the Right Word for Right Lead Step 1: Create your Persona Every content marketing strategy should begin with research and development of the target persona or profile of the person who needs your content and will engage with it. If you have already done that, then revisit it to ensure the research is still accurate. Every persona may have a different objective about their business. For B2C companies: • Who are your ideal customers? • What are their likes and dislikes? • What kind of content do they tend to engage with? • What is their lifes