The Right Word for Right Lead
Are your marketing efforts worth the pain? Are you getting right leads? Have you understood your targeted audience? Are you using the right keywords to get the attention of your targeted audience? You are spending huge amount of money and time on marketing campaigns. Is it worth? Think…. Are you getting queries relevant to your business? Does your audience understand you and your business? It’s all about understanding the facts behind choosing the Right Word for Right Lead Step 1: Create your Persona Every content marketing strategy should begin with research and development of the target persona or profile of the person who needs your content and will engage with it. If you have already done that, then revisit it to ensure the research is still accurate. Every persona may have a different objective about their business. For B2C companies: • Who are your ideal customers? • What are their likes and dislikes? • What kind of content do they tend to engage with? • What is their lifes
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