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Showing posts from January, 2015

Multilingual SEO - On-Page Optimization

Actually, the on-page optimization is easy. Just place your search terms in all the right places. Of course, it is not quite that simple.  For instance, German nouns like to merge into incredible conglomerates. An example of where I ran into this was at this  http://www.dotcom-monitor.de  (Netzwerküberwachung) site: Two major search terms were Netzwerküberwachung and Netzwerk überwachung. The first, conglomerate word is actually correct, but people search in funny ways, and the search engines don't generally recognize partial words. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, Überwachungsservice für Webseiten, would read literally in English as "monitoringservice for websites". In other words, you might have to make the translator dance some fancy language steps to deliver a readable message that does not interfere with your search terms. M